Research on informatization of power marketing in the era of big data

doi:10.3969/j.issn.1674-1951.2021.01.013

Abstract

Abstract:

With the rapid development of internet and the maturity of big data technology,electric power industry is deepening its informatization construction,to expand itself in the reform brought about by data.Analyzing the status quo of informatization construction and the big data application in power marketing,the development path for electric power marketing informatization is pointed out.In this field,Hadoop platform is equipped with various functional components which can store, manage,analyze and visualize massive marketing data,then promote the power marketing efficiency and the service quality.

Key words: big data, internet+, electric power marketing, informatization, data management

CLC Number:

TK09：TM933

GE Yitong, XIANG Fengming, YU Guihua, CUI Jindong, LI Chenyu. Research on informatization of power marketing in the era of big data[J]. Huadian Technology, 2021, 43(1): 76-82.

Figures/Tables 4

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