Abstract:

The rapid development of electric vehicles promotes the rapid development of charging piles and supporting facilities of charging stations. The consumer demand for electric vehicle charging piles is getting more and more advanced. In the process of advancing the research and development of charging pile products, related charging pile enterprises focus on the realization of the basic functions of the charging pile, but ignore the product differentiation and identification, which hinders the product promotion. Therefore, in the research and development process of charging piles, research and management should be strengthened at each design phrase, and the actual demand of electric vehicle charging piles should be comprehensively considered to ensure the feasibility of design. The research and analysis of the charging pile industrial design and enterprise product identification strategy will support the research of charging pile enterprises and the development of new energy electric vehicle industry.

Key words:

electric vehicle charging pile, industrial design, product identification, brand strategy